Our Products for Your Future
Since 1987, GIM has successfully deployed future research
to advise renowned global brands.
Based on our third Delphi study “Delphi 2017“ we offer
various research modules to optimize your company’s future
viability.
Module 1: Customized Analysis
- Detailed analysis and evaluation of the Delphi survey, specifically tailored towards your requirements
- Formulation of marketing recommendations, specifically geared towards your product area
- Presentation of study results in your premises
- Workshop to deduce future strategies for your company
|
Module 2: Focus Delphi
- Carrying out a Focus Delphi: survey of experts who take a targeted look at your sector and/or category
- Formulating a scenario for your product environment, and deducing action strategies for the future
|
Module 3: Future Tracking
- Early detection of forthcoming trends
- Ongoing tracking of changes in consumer behaviour
- Multi-perspective research design consisting of desk research, consumer tracking, and focus groups
|
Module 4: Innovation Management
- Integration of the Delphi results into a structured innovation process in order to generate future-oriented product innovations and marketing concepts
- Step 1: Re-analysis of the Delphi study with regard to your sector and/or product category
- Step 2: Innovation workshops with experts from various areas of your company to generate ideas
- Step 3: Implementation and success control via qualitative and quantitative tests.
|
Our research modules provide you with:
- Sustainable brand management and corporate positioning
- Future-oriented guidance of product development and communication
- Future-oriented addressing of target groups
- Anticipation of developments in relation to target groups, sectors, and markets
|
