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International


France

France is trying to balance out its immanent preserving and modernizing tendencies. Both the French job market and the educational system call for necessary reforms in times of a stagnating economy. However, the "bourgeoisie" as well as the older French oppose change. This implies the following aspects:

  • Dealing with Globalization:
  • Economic patriotism due to fear of globalization
  • Consumable patriotism
  • A Widening Social Gap: The young middle class is under pressure
  • Immigration: The "Tricolor" in "black, blanc, beur"?
  • The Educational System:
  • The "republican school": Inequality of chances despite egalitarianism
  • University reforms: Education for the job market
  • Gender Relations and Family: Working "Supermoms" and "New Fathers"
  • Nutrition:
  • Fresh and regional food outranks organic food
  • Création à la Chef including home delivery: The convenience boom is to last
  • Environmental Awareness: Riding a Vélib’ through Paris: Climate protection and greener cities go hand in hand
  • New Regional Centers: Taking the metro to the opera


Great Britain

Thanks to a lasting economic boom and numerous reforms the British working class society is becoming middle class – with the following implications:

  • The British Class System
  • New middle class society outruns former class dichotomy
  • Widening social gap despite new middle class
  • "Crisis of Trust and Knowledge"
  • War and terror: Citizens in a crisis of trust
  • Multi-optionalities and volatile truths: Consumers in a crisis of trust
  • Education: Excellence, mass education and losers
  • Gender Relations: Pressure to perform promotes new forms of work-life-balance among parents
  • Ageing Society: Growing pension fund gaps
  • Health and Nutrition
  • The "obesity crisis" of the British
  • Fresh, regional and organic foods combined with aspects of convenience
  • Ecology and Sustainability
  • Environmental protection: Declining "not in my backyard"-syndrome
  • Eco-ethical consumption: "Feel good brands"


Italy

Italy feels run over by the effects of globalization. Neither politics nor society seems to be able to respond to youth unemployment and a declining birth rate. This means especially:

  • Modernization: Youth and "the establishment" as antitheses of job market reforms
  • Education: "Brain drain" instead of "brain exchange"
  • Youth: The "adultescents’ delay syndrome"
  • Waves of individualization: Flight into the self
  • Brands as "prostheses of the Ego"
  • Globalization: The retreat into the familiar and the revival of religion
  • Integration or Collapse? Immigration and a growing need of security
  • Environmental Awareness: Environmental ideas, egotistic acts
  • Ageing Society: Collapsing pension funds and consuming best agers
  • The Value Plane: Leisure society meets globalization


Spain

Similar to Italy, Spain faces principal challenges of how to deal with the changing conditions in a global world. The educational system is unfit to prepare the young generation for the future of a knowledge-based society. In addition to shortcomings within the educational system, illegal immigrants from Africa compete for the decreasing number of menial jobs. This means in particular:

  • Immigration: Challenges for economy and culture
  • Education: The schools put to test
  • Adolescents’ quest for meaning
  • Gender Relations and Family:
  • The crisis of the family
  • New horizons of female self-fulfillment
  • The Spanish Value Recipe: Individualization, home, hedonism


Russia

For the past few years, a prosperous middle class has been growing in post-socialist Russia that continues to be geared to status and consumption. However, this new middle class has recently started to develop individual lifestyles, which implies:

  • Modernization brings wealth
  • Seeking security and stability
  • Demonstrating old power as Russia’s new role
  • The New Middle Class: Higher life standard evokes lifestyles
  • Effects of individualism on consumption
  • Leisure orientation: shopping and new sales channels
  • Education Guarantees Upward Mobility
  • Gender Relations and Family: Yes to relationships, no to children
  • The Urban-Rural-Divide
  • Demographic Change: Shrinking Russian population; growing Muslim minorities
  • Growing Markets:
  • Healthier Ageing
  • Private pension funds: balancing out the urge of consuming today and thinking of tomorrow


USA

After years of being the only remaining super power, the effects of America’s unilateral foreign policy are perceived in a growingly negative way – both by the world and by the American people. The presidential campaign reveals where the society is heading.

  • Politics: America fighting in Iraq and campaigning at home
  • "Trust Issues": America’s crisis of trust
  • "Turning Back": America’s shift from the military to the civil
  • Hispanic Immigration: America to be bilingual
  • Globalisierung: fear of China and of a global loss of power
  • Social Gap:
  • The underclass issues in a middle class society
  • How does a threatened middle class affect consumption?
  • Gender Relations and Family
  • Career women as female role models
  • "Nanny 911": Moms as the backbone of the American family
  • Health and Nutrition: Reforms of an ailing health care system
  • Eco-Ethical Consumption
  • Natural disasters and increasing oil prices fuel environmental awareness
  • The new technological revolution made in America is green
  • "Buy American, buy local": Of regional produce and environmentally friendly products
  • New Value Paradigm: Downsizing and Connecting
  • "Nature connection" instead of "healthstyle"
  • "New Urbanism" models life in the future


 
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